This report presents a comprehensive Google Search Lead Generation campaign executed for a local gym. The campaign successfully generated 42 qualified leads at an efficient cost per acquisition of ₹71.4, demonstrating effective keyword targeting, ad copy optimization, and conversion tracking implementation.
Campaign Configuration
₹3,000
10 Days
18 Keywords
3 Groups
Ad Group Structure
Ad Group
Focus
Keywords Count
Group 1
gym near me
6 keywords
Group 2
fitness center membership
6 keywords
Group 3
weight loss program
6 keywords
Tools & Technology Stack
Google AdsGoogle Analytics 4UTM ParametersSemrushCarrd
Landing Page Details
Carrd (One-page Lead Capture)
Custom-designed landing page optimized for mobile conversions with clear call-to-action, benefit highlights, and streamlined lead form.
Campaign Performance Metrics
Detailed Analytics & Results
Key Performance Indicators
18,400
1,020
5.5%
₹18.4
42
₹71.4
Optimization Results
✓ Click-Through Rate (CTR) Improvement
Initial CTR: 3.2%
Optimized CTR: 5.5%
Improvement: +71.9% increase
Method: Iterative headline testing and ad copy refinement
✓ Cost Per Click (CPC) Reduction
Initial CPC: ₹24.0
Optimized CPC: ₹18.4
Reduction: 23.3% decrease
Method: Negative keyword implementation and match type optimization
Tracking Implementation
Google Analytics 4 (GA4)
UTM Parameters
Full-funnel visibility achieved: Complete tracking from ad impression through conversion, enabling data-driven optimization decisions.
Keyword Strategy & Deliverables
Detailed Breakdown
Sample Keyword List
Keyword
Ad Group
Match Type
gym near me
Local Search
Phrase
best gym nearby
Local Search
Phrase
fitness center near me
Local Search
Phrase
gym membership cost
Membership
Exact
fitness center membership
Membership
Phrase
monthly gym membership
Membership
Phrase
weight loss program
Programs
Phrase
weight loss fitness plan
Programs
Phrase
fat loss workout program
Programs
Broad
Note: Additional 9 keywords included in full campaign strategy
Resume-Ready Bullet Points
Built a full Google Ads search campaign generating 42 leads at ₹71 CPA for local gym client, demonstrating end-to-end campaign management capabilities
Reduced cost per click by 23% (₹24 → ₹18.4) using negative keywords and match type optimization, improving campaign efficiency and ROI
Improved click-through rate from 3.2% → 5.5% (+71.9% increase) with iterative headline testing and ad copy refinement
Set up GA4 tracking + UTM parameters for full-funnel visibility, enabling data-driven optimization and comprehensive performance analysis
Portfolio Deliverables
✓ Google Ads Dashboard Screenshots - Complete campaign performance visuals
✓ Comprehensive Keyword Sheet - All 18 keywords with match types and grouping
✓ Landing Page Link - Live Carrd page with lead capture form
✓ Optimization Notes - Detailed documentation of testing and improvements